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2012
Newest Collection at Las Vegas - Summer 2012

Newest Collection at High Point - Spring 2012

2011
NOVA Art Studio New Introductions Fall 2011

Matrimony Collection - Fall Head Over Heels

NOVA Sets Sail - Las Vegas Summer 2011

New Soft Contemporary Lamps - Dallas Summer 2011

New Accent Table Designs - HP Spring 2011

To Infinity and Beyond

NOVA Squares The Room Spring 2011

PRESS ARCHIVE

NOVA SHOWCASES NEWEST DESIGNS AND PRICE POINTS FOR ART STUDIO COLLECTION AT FALL 2011 HIGH POINT

Special Value Pricing, Striking Designs Define Newest Additions to Gallery Quality, Three Dimensional Contemporary Wall Art Collection  

HUNTINGTON PARK, CA (August 17, 2011 ) -- Responding to current market conditions and design directions, NOVA will showcase 19 new, competitively priced additions to its NOVA Art Studio collection of gallery quality, three-dimensional wall sculpture during the October 22-27, 2011 High Point Market. Starting as low as $99 wholesale, the newest handcrafted additions, which made their debut at the Las Vegas Summer 2011 Market, balance bold, colorful, retro and modern styles with more tonal, natural, metallic, contemporary /transitional designs. These pieces, as well as many other lighting, home accent and wall decor designs, will be on view in NOVA's newly relocated showroom, H212.

"With our Nova Art Studio line, we've taken our mission -- offering original, quality design at affordable pricing –to a whole new level,” explains Daniel Edelist, CEO, NOVA. “Each unique design is created by real designers, artists and craftspeople using real, rich metal materials and finishes. And, through continued improvements and innovations in our overall operations and production flow, we’ve been able to significantly reduce costs on these new designs. So our retail partners will be able to offer handmade, galley quality designs at unprecedented price points.”

Starting as low as $99, the average price points for most of the new additions range from $125 - $175. Strikingly different from many of the “faux” or painted metal designs on the market today, all pieces in the Nova Art Studio collection  are handcrafted using real, rich metal materials, genuine metal finishes, and thick, substantial high quality material. The artists work to bring out the natural beauty, luxury and softness of their industrial mediums through grinding techniques, flame treatments and other specialized surface treatments.

Some of the pieces in the new collection incorporate materials like glass and wood. In addition, a number of the new designs come in a set of three or four and have a variety of layout options. Incredibly versatile, all of the new NOVA Art Studio designs, including sets and individual pieces, can be hung vertically or horizontally.


 



New NOVA Art Studio designs shown include (top-bottom): Orbit Wall Art, Ground Steel and Red Paint Finish, 38” h x 46” w; Sashay Wall Art, Blackened Steel and Flame Treated Copper, 40"h x 48"w; Mod Triangles Wall Art, (set of three), Ground and Tinted Steel, 24” h x 24”w.

 

 

 


ABOUT NOVA
Headquartered in Huntington Park, CA, NOVA Lighting is a leading designer of high quality, larger scale contemporary lighting designs at affordable price points. Through recent acquisitions and ongoing product development, the company has also expanded its versatile product line to include a complete lifestyle assortment of home accents and furnishings, including hard-wired fixtures, sculpture, mirrors, clocks, screens and accent furniture. Customers include top furniture retailers, as well as a growing customer base of specialty retailers, department stores, catalog buyers, e-tailers, mass merchants/home improvement retailers, lighting showrooms, model home designers and hospitality clients. For more information, visit www.novalamps.com, call 323.277.6266 or write 6323 Maywood Avenue, Huntington Park, CA 90255.













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